Create a branding system that inspires trust and increases the company’s value.
The success of your brand relies on the power of its digital strategy. Choosing the right digital branding partner will help you accelerate your business growth and attract new customers. Getting a visual identity, design, content and tone right for your target market.
Build a powerful, recognizable product with a strong brand that will help you achieve your business goals.
In a digital market visibility is key and high brand awareness is the first step to user acquisition.
Inspire customer engagement and retention with a powerful, authentic brand image.
Maintaining brand values creates authenticity - a key factor in user trust and retention.
Well-defined brand guidelines help make marketing efforts consistent and more powerful.
Convey shared values, build emotional connections with customers, and elevate your brand’s reputation.
Market fluctuations affect strong brands less and allow them to maintain pricing strategies.
Brand appreciation and loyalty create positive word of mouth and increase marketing reach.
Strong brands attract attention, business, and talent - the necessary components for success.
Bring the core elements of brand strategy together for maximum value.
Create a consistent visual identity across your brand with logos, colors, key visuals, web & UI design.
Own your place in the digital market by defining an audience and differentiating your offering.
Build trust & recognition within your market by developing a consistent messaging strategy.
Create cohesive materials and common communication protocols for use in future branding activities.
Brand identity is the collection of all the elements that your company creates to convey the desired image to your customer.
It’s what makes you instantly recognizable to current or potential customers and partners. Your branding and visual identity will be associated by customers with products and services that you offer and forge a lasting connection with them. For that reason, a strong brand identity delivers value for your organization by improving customer loyalty and establishing trust.
Brand identity creation, therefore, is the process of developing and communicating this identity in a way that suits your business’s overall definition.
When undergoing the process of brand ideation, or partnering with a brand creation agency, it’s important to think about what it is that you want to define your brand, what do you want the perception to be and what are your differentiators.
This is helpful not just in the initial process of brand identity creation, but also on an ongoing basis, helping you to stay true to founding principles as you grow and scale.
The first key element to any brand strategy is brand discovery. This is the stage of the process in which you define who you really are as a business, what you stand for and your place within the market
This step will help you to determine other aspects of your brand strategy, such as establishing guiding values, tone of voice and overall brand positioning.
For digital products, and organizations operating in the digital space, brand strategy is crucial in order to stand out. Obviously, eCommerce and digital marketplaces are crowded, so a clearly defined brand identity will help you cut through the noise to give your customers what they need.
Understanding what it is your brand does, and for who, is the bedrock of a successful digital brand strategy. It allows you to craft your brand promise (what potential customers can expect when they interact with your brand) and position yourself correctly to deliver on that promise every time.
These key elements - audience research, brand promise, brand values, brand positioning - can all be defined by an in-depth brand discovery stage.
Brand discovery is the first step in brand identity creation. It’s an audit that evaluates brand image, communications and consumer perception through an in-depth research process.
The aim of this research is to develop a strong understanding of what makes your brand tick.
The process of brand discovery begins with workshops. These brand discovery workshops are designed to gather crucial information about your business that will enable the development of a successful brand strategy.
At Aikyne, we provide a comprehensive brand discovery process. Not only will we help evaluate your current brand strategy, but we’ll dig deep into future business goals and gain all the information we can to build a successful brand strategy.
These workshops will result in a project specific plan and suggestions for how our brand identity creation team can execute that plan to perfection.
The internet is now an essential tool for businesses and individuals. People are spending more time than ever online, so the role of digital branding has never been more important.
Digital branding can be defined as a brand management technique that combines internet branding and digital marketing to develop a brand over a range of digital venues, including internet-based relationships, device-based applications or media content.
The purpose of digital branding is to empower organizations to capitalize on digital assets to connect with new and existing stakeholders. With so many businesses now online, it’s not easy to succeed at creating this lasting impression..
A successful digital brand strategy prizes cohesion across all digital channels. Partnering with the right branding agency, who can work on a strategy from ideation to execution, can avoid this disconnect and project a consistent and authentic brand image that builds reputation and loyalty in your target market.
Branding is an umbrella term that covers a range of different marketing activities. The same applies to digital branding, and different companies will be best served by different approaches, depending on your business objectives and the industry you operate in.
There are seven different types of branding.
Whether you’re a disruptive start-up, established SME or a billion-dollar behemoth, you can take advantage of the benefits of digital branding to grow your business.
A key aspect of digital brand strategy is differentiation, which will feed into your reputation and signify what you offer that your competitors don’t. A great example of this is T-Mobile’s branding strategy in America.
Seeking to distance itself from the typical brand image associated with its rivals Verizon and AT&T, T-Mobile focused its message at a younger, more urban demographic, with bold coloring. They also take on prospective customers’ early cancellation fees for leaving other providers.
Another example is the men’s personal grooming company, DollarShaveClub, which successfully launched its brand with a viral marketing video that established a fun, unique approach to what was previously a self-serious industry.
However you approach digital branding, you need to develop a marketing strategy that suits your target audience.
As we mentioned above, the first step to developing a successful digital branding strategy is discovery. Using market research and workshops, you first need to establish who your audience is, what differentiates you from other organizations that serve the same audience and how best to communicate that.
Whatever your digital product, you need to decide on its appearance, the tone of voice of the content that surrounds it, and the entire branding ecosystem it fits into.
The right digital branding partner will assist you through the discovery process to establish the identity you want to project, and will work to draft moodboards and create a visual brand identity.
When everything is decided, you can create a style guide to inform future branding activities and make sure your digital marketing activities are consistent with the overall identity of your brand.
The most common digital branding queries
Brand creation is the coming together of different brand strategy elements to create a defined brand identity to communicate to your customers.
This involves research - called the brand discovery process - to understand your business, your audience and the marketplace you operate in. It also involves the design of visual and communication elements that will enable your customers to clearly identify your brand and what to associate it with.
Check out the other services that we have in our range. We deliver high-quality products on time. Hassle-free.
Elevate your product with a range of services, from ideation to UI/UX design.
Build top-notch apps using the best technology solutions and a team of development experts.